Subject of Procurement

• What is being procured: VU FEBA Digital media planning, advertising campaign management, and analysis services (Meta, Google, Snapchat, YouTube, etc.).
• Main technical requirements, specifics:
  • Services include campaign planning, implementation (management), optimization, and results analysis on social networks and digital channels (Meta, Google, YouTube, Snapchat).
  • The Supplier must ensure consistent management, target audience selection, effective budget utilization, guided by best practices and platform rules.
  • Important: Creative visuals…
     
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